Buying New & Used Gadgets, Without the Risk
A high-growth e-commerce platform trusted by millions.
Problem Statement
Buying gadgets online — especially used ones — was risky.
Users struggled with trust, poor UX, and unclear product quality, while existing platforms made it hard to confidently compare new vs used devices.
Key pain points:
Low trust in used gadgets
Cluttered shopping experiences
Weak search and filtering
Inconsistent mobile experience
My Role
Lead UI/UX Designer
Led end-to-end product design (research → UX → UI → handoff)
Designed core shopping, search, and checkout experiences
Worked closely with developers and business stakeholders to drive growth
Objective
Create a simple, trustworthy marketplace for new and used gadgets
Help users find the right device fast
Build confidence through verification, reviews, and secure payments
Ensure a seamless mobile and desktop experience
Key Features
Advanced Search & Filters: Users can easily find gadgets by brand, condition (new/used), price range, and other specifications.
Product Verification: A verification badge for used gadgets to assure buyers of their quality and authenticity.
Customer Reviews & Ratings: Users can read and leave reviews, helping others make informed purchasing decisions.
Secure Payments: Multiple payment options, including credit cards, and mobile wallets, ensure a secure and convenient checkout process.
Responsive Design: The platform offers a consistent experience across mobile and desktop, with adaptive design elements for different screen sizes.
Process & Key Insights
🔍 Research & Discovery
User interviews revealed one major insight:
“I’ll buy used — if I trust the seller and the product.”
Competitor analysis showed gaps in:
Quality assurance for used devices
Clear comparison between new vs used
Fast product discovery
✏️ UX & UI Design
I designed the experience around clarity and confidence:
Clear product categorization (New vs Used)
Prominent verification badges for used gadgets
Advanced search & filters (brand, condition, price)
Clean, conversion-focused product pages
Frictionless checkout flow
The UI was intentionally clean and modern to signal trust and reliability.
🧪 Testing & Iteration
Usability testing helped refine:
Search relevance
Filter visibility
Checkout speed
Mobile responsiveness
✏️ UX & UI Design
I designed the experience around clarity and confidence:
Clear product categorization (New vs Used)
Prominent verification badges for used gadgets
Advanced search & filters (brand, condition, price)
Clean, conversion-focused product pages
Frictionless checkout flow
The UI was intentionally clean and modern to signal trust and reliability.
The Solution
Obiwezy launched as a trusted gadget marketplace that allows users to confidently buy both new and used devices.
Key features:
✔ Advanced search & smart filters
✔ Verified used gadgets
✔ Customer reviews & ratings
✔ Secure, flexible payment options
✔ Fully responsive design
Impact
🏆 Ranked Top 10 e-commerce platforms in Nigeria
💰 Generated $1.8M–$2M in annual revenue
📈 High conversion rates across new and used gadgets
📱 Strong mobile adoption and repeat purchases
What I Learned
Trust is a design problem, not just a business one
Clear UX decisions can directly drive revenue
Simplicity converts better than feature overload
